{"id":15260,"date":"2023-08-02T11:33:06","date_gmt":"2023-08-02T10:33:06","guid":{"rendered":"https:\/\/techinsight.net\/?p=15260"},"modified":"2023-08-02T11:33:06","modified_gmt":"2023-08-02T10:33:06","slug":"the-new-social-media-threads-v-twitter-now-x","status":"publish","type":"post","link":"https:\/\/techinsight.net\/culture\/the-new-social-media-threads-v-twitter-now-x\/","title":{"rendered":"The New Social Media: Threads v. Twitter, now X\u00a0"},"content":{"rendered":"<p><span style=\"font-weight: 400\">Social media is always changing. New tools are introduced and platforms that were once popular often fade quickly into obscurity. But right now, social media is having a particularly turbulent moment. With the launch of Threads to challenge Twitter or should I say, X? Since its start in 2006 Twitter has been a reigning platform but are its days numbered?\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400\">Twitter\u2019s Rebrand to X<\/span><\/h2>\n<p><span style=\"font-weight: 400\">Twitter has now changed its name to X\u2026 as in SpaceX. If the many changes Elon Musk has made to the platform since taking over last year weren\u2019t enough, this rebrand seems to be the nail in the coffin for many users. <a href=\"https:\/\/techcrunch.com\/2023\/07\/31\/how-to-change-back-to-the-old-twitter-app-icon-on-ios\/?utm_medium=TCnewsletter&amp;tpcc=TCdailynewsletter\">TechCrunch<\/a> even shared information on how to change the logo back to the blue bird on your phone.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Since his takeover, Musk\u2019s leadership has cost the platform millions of users. Some predict the number could even amount to <\/span><a href=\"https:\/\/www.theguardian.com\/technology\/2022\/dec\/13\/twitter-lose-users-elon-musk-takeover-hate-speech#:~:text=Twitter%20'to%20lose%2032m%20users,takeover'%20%7C%20Twitter%20%7C%20The%20Guardian\"><span style=\"font-weight: 400\">32 million<\/span><\/a><span style=\"font-weight: 400\">. There are many reasons for this mass exodus. Security is an issue for some. It\u2019s been reported the company\u2019s <\/span><a href=\"https:\/\/cloudcomputing.media\/latest\/why-wont-twitter-pay-their-google-cloud-bills\/\"><span style=\"font-weight: 400\">trust and safety team<\/span><\/a><span style=\"font-weight: 400\"> saw their systems crashing \u201cat least once a day\u201d. And since the changes made to the blue tick, many more fake accounts have been made.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Alongside this, Musk is promoting the platform\u2019s supposed free speech agenda. Kanye West, formerly banned from the platform <\/span><span style=\"font-weight: 400\">for violating their rules \u201cagainst incitement to violence&#8221;, has been reinstated. The company has also now decided to sue a <\/span><a href=\"https:\/\/edition.cnn.com\/2023\/07\/31\/tech\/twitter-lawsuit-hate-speech-watchdog\/index.html\"><span style=\"font-weight: 400\">hate speech<\/span><\/a><span style=\"font-weight: 400\"> watchdog group.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">This rebrand comes only shortly after Linda Yaccarino was instated as the new CEO, presumably meant to fix the mess Musk had made in the six or so months prior. One of the first things she did in the job was get the company to start paying their <\/span><a href=\"https:\/\/cloudcomputing.media\/latest\/update-twitter-will-pay-their-google-cloud-bills-now\/\"><span style=\"font-weight: 400\">Google Cloud bills<\/span><\/a><span style=\"font-weight: 400\"> that Musk had been holding ransom. Still however, their ship is in choppy waters.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400\">Is Threads The New Twitter?\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400\">The new Twitter rival only launched a month ago but has already lost over half of its users. The app beat ChatGPT\u2019s record by reaching 100 million users in just five days. But that initial success was not to last.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Amid the recent tumult at Twitter, you\u2019d expect this would be prime time for a rival to launch an attack. Despite this fertile ground, users of the new app aren\u2019t happy. Many found they couldn\u2019t <\/span><a href=\"https:\/\/www.standard.co.uk\/tech\/delete-threads-account-without-deleting-instagram-b1092850.html\"><span style=\"font-weight: 400\">delete<\/span><\/a><span style=\"font-weight: 400\"> their new Threads account without deleting their much loved Instagram accounts. The company hopes an injection of new <\/span><a href=\"https:\/\/www.techradar.com\/computing\/artificial-intelligence\/threads-is-dead-can-ai-chatbots-save-metas-twitter-clone\"><span style=\"font-weight: 400\">AI chatbots<\/span><\/a><span style=\"font-weight: 400\"> could regain some of their losses.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">But what are the real differences between Threads and Twitter? Well, for a start Threads forgoes the 280 character limit so central to Twitter\u2019s format. Seen as restrictive to some, this may actually be an important ingredient of the platform, cutting out unnecessarily rambling and appealing to our diminishing attention spans.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Threads, as the name suggests, allows users to <\/span><i><span style=\"font-weight: 400\">thread<\/span><\/i><span style=\"font-weight: 400\"> together their <\/span><i><span style=\"font-weight: 400\">threads!<\/span><\/i><span style=\"font-weight: 400\"> This means no more tweets with \u2018(1\/2)\u2019 at the end. Along with ditching the character limit, these changes seem to indicate that Threads wants to allow for more long form content. They may be onto something too, as we\u2019re seeing Youtube videos and podcasts stretching into 2 hour long chunks of time, why would this change not also occur on text based platforms?\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400\">Conclusion\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400\">X and Threads are fighting a tough battle, X to survive, Threads to take over. If we\u2019re honest though, neither are looking like particularly strong contenders. Both have huge numbers of users quitting their platform along with branding and technical issues. Do you think either one will come out on top or is this social media format simply past its prime? <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Social media is always changing. New tools are introduced and platforms that were once popular often fade quickly into obscurity. But right now, social media is having a particularly turbulent moment. With the launch of Threads to challenge Twitter or should I say, X? Since its start in 2006 Twitter has been a reigning platform [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":15261,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12,21,64],"tags":[],"class_list":{"0":"post-15260","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-culture","8":"category-discover","9":"category-social-networks"},"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/techinsight.net\/wp-json\/wp\/v2\/posts\/15260"}],"collection":[{"href":"https:\/\/techinsight.net\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/techinsight.net\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/techinsight.net\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/techinsight.net\/wp-json\/wp\/v2\/comments?post=15260"}],"version-history":[{"count":0,"href":"https:\/\/techinsight.net\/wp-json\/wp\/v2\/posts\/15260\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/techinsight.net\/wp-json\/wp\/v2\/media\/15261"}],"wp:attachment":[{"href":"https:\/\/techinsight.net\/wp-json\/wp\/v2\/media?parent=15260"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/techinsight.net\/wp-json\/wp\/v2\/categories?post=15260"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/techinsight.net\/wp-json\/wp\/v2\/tags?post=15260"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}